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LongShot Pillar Content Recipe

Generate pillar content for your blog using LongShot's pillar content recipe.


Pillar content is a piece of writing that covers a topic comprehensively. It describes a blog's main content that supports its overall theme. Typically, it's longer than other blog types that cover evergreen and broad topics serving as a resource to attract and engage readers.

Pillar content is used to establish a website or blog as an authority on a particular topic and can take many forms, including blog posts, articles, infographics, and even videos.

Fun Fact: Pillar content is often used as a foundation for a topic and is called the cornerstone content. These content pieces are at least 2000 words long, and some even go as high as 10000 words. You can easily repurpose this content piece into an e-book.

Recipe / Steps to writing a Pillar Content with LongShot

  • Step 1: Creating a Title / Headline (H1) for your Pillar content

Write a headline that accurately reflects the content of your post. You don't have to worry about it being boring, as long as it is clear and concise. You can use words like 'Guide' and other words covering a broad category.

LongShot Feature you can use:

  1. LongShot Headline feature
  • Step 2: Introduction

Introducing what the audience will encounter on your pillar page is an excellent way to start your pillar page. Let your readers know what to expect and how in-depth you have gone. You can also add a table of contents to help the reader navigate your post.

LongShot Features you can use, in addition to writing yourself:

  1. Generate Blog Intro
  1. Headline Intro Generator
  • Step 3: Describing the Broad Topic

The process of creating the content body involves several steps. You essentially divide the broad topic into subtopics and elaborate on each. For instance, see the steps below.

Sub-Topic 1 (H2)

Answer everything about the subtopic; the what, why, how, where, when, who, which, etc. You can answer all these questions in a broad sense and include examples and media to support the same.

Also, you can address each sub-topic element as a different standalone blog post where you can go in-depth into the concepts (like Hub and Spoke strategy).

Next, you repeat the same process for other sub-topics. You should target at least five subtopics for your pillar content.

LongShot Features you can use:

  1. Instruct AI Feature
  1. Writer's Block Remover / Unstuck Me
  1. Write More Feature
  1. Headline Intro Generator
  1. FAQs Generator
  1. Semantic SEO Score Generator
  1. Personalized Content Generator
  1. Text Extender
  • Step 4: Add FAQs

At the end of your pillar content, add a section for FAQs (frequently asked questions) and answer each of those questions to take advantage of the search engine FAQ schema. Also, answering the most commonly asked questions about your product or service will improve customer satisfaction.

LongShot Feature you can use:

  1. FAQs Generator
  1. Headline Intro Generator
  1. Instruct AI Feature
  • Step 5: Conclusion (Optional)

Summarize or conclude your pillar content with a compelling conclusion to encourage your audience to take action on your CTA. Make sure your conclusion is clear, concise, and inspires your audience to take action.

LongShot Feature you can use:

  1. Conclusion Generator
  1. Summary Generator
  • Step 6: Meta Description

Add a meta description for your pillar content piece to help the search engine understand what your page is about and encourage clicks from users.

LongShot Feature you can use:

  1. Meta Description Generator
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