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Case Study Recipe

Generate a Case Study with ease using LongShot's Case Study recipe.

Last updated on August 19, 2022

Introduction

A case study blog post is excellent for sharing your company's story and showing off your industry expertise. By featuring a customer or client's success story, evidence, or data, you can demonstrate how your products or services have helped them overcome their problems and achieve their goals. This acts as superb social proof for your potential customers.

 

A Case Study uses persuasion techniques by converting raw data into a more relatable and understandable story to drive sales.

 

Case study content can be precious for B2B companies as it can help build trust and credibility with potential clients. And considering that one of every five salesmen complains about insufficient sales content, case studies are helpful resources.

 

Recipe / Steps to creating a Case Study using LongShot

 
  • Step 1: Creating a Title / Headline (H1)

Your title should describe the result of the case study. It should compel the user to click on your post. Add end results, numbers, or facts in the headline to improve the CTR.

 

LongShot Feature you can use:

  1. LongShot Headline feature
 
  • Step 2: Introduction

This is where you describe the case study and the client in question. You can briefly describe the result they achieved.

 

LongShot Features you can use:

  1. Generate Blog Intro
  1. Headline Intro Generator
  1. Instruct Me Prompt
 
  • Step 3: Content Body

You can start with the Previous Situation (before) your user was in. You can elaborate using the pain points in their story.

 

Next, you need to share the Triggering Incident (the problem) which forced them to take action. You can describe an event or experience that triggered the user to do something about the situation.

 

You can continue with Rising Action (proposed solution), describing the triggered incident that made the character look for a solution.

 

Next up, you need to share the Surprises (challenges/complications) that prevented the user from achieving the goal. This is where you share users' POV in pursuit of the solution.

 

Then you discuss the Critical Choices (Decision-making), talking about the important decisions that had to be taken to overcome the challenges. That's where you talk about the user about to purchase your product or service, exploring what finally led them to your solution.

 

When everything is set, you drop the Climax (Result). This comes at the peak of tension in your story.

 

LongShot Features you can use:

  1. AIDA Copywriting Framework Generator
  1. PAS Copywriting Framework Generator
  1. BAB Copywriting Framework Generator
  1. FAB Copywriting Framework Generator
  1. Write More Feature
  1. Instruct AI Feature
  1. Writer's Block Remover / Unstuck Me
  1. Personalized Content Generator
 
  • Step 4: Conclusion

And finally, you end with a Resolution, where the user has transformed positively and ends with a satisfactory note.

 

LongShot Feature you can use:

  1. Conclusion Generator
 
  • Step 5: Meta Description

Add content metadata for your case study.

 

LongShot Feature you can use:

  1. Meta Description Generator
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